We see ads everywhere; on televisions, radios, and streets, in subways, local libraries built by some company, restaurants, and hair salons, and even at school. They all urge us to buy some product, to call a counselor, to donate money, to finish what's on your plate, or to recycle properly. Such advertisements greatly influence the way people think, both positively and negatively. Either way, advertisements block people's ability to resist the conveyed beliefs that may or may not be true, subjecting them to manipulation. Such influence is most effective for those who are not aware of the claims made in advertisements.
For example, although we may not call the red cross immediately after spotting a picture of crossed band-aids and a paragraph below explaining the advantages of blood donation, we would think that blood donation is desirable. We would not be able to consider that there are people who are opposed to donating blood, or that donating blood can bring any negative side effects. The ad itself may seem like, and is, a positive propaganda. However, it can be quite dangerous because we never think that this 'advertisement for a good cause' intends to manipulate our behavior, thus accepting any belief suggested by advertisements without criticism.
A more typical example that shows the influence of advertisements would be the success of cigarettes. In the 20th century markets for cigarette continued to rise, because the advertisers knew how to attract the individual consumers to a particular brand that would suit their needs. When people saw a handsome man in suits getting out of a tall building carrying a certain brand of cigarettes between his fingers on TV, they would have associated the brand with good looks, success, working ability, and break time, not with lung cancer or death. The positive and popular image of cigarettes created by such ads stopped consumers from thinking that they should avoid smoking, or that the number of people who smoke might actually be smaller than what they know.
Schrank claims that although people deny of this fact, such influence of advertisements are especially strong when people are not aware of the message that advertisements try to convey. In both examples stated above, people do not concentrate on what the intentions of ads might be. Instead they just take the information in their subconscious, keeping all the messages in the back of their mind. If you had picked out a random consumer of a certain brand of cigarette,
This is very well written, and the tone is great. I think most AP readers would be relieved to read something uncluttered and straight to the task. However, I think you focused too much on quality and not enough on quantity, as it does seem unfinished. Synthesis essays from AP also call for "direct and indirect citation" using "at least three of the sources." You need to solidly state which source you are referencing and directly incorporate aspects of them. This reads like a quality take home essay (or at least the start of one), and I think if you'd have had more time you could have worked in one more solid paragraph and reference. So, speed and less perfectionism might be a strategy for you to focus on.
답글삭제Good writing. I think you'd probably get a 3 or 4.